Let’s first understand what Public relation is before we can answer the above question. Public relation is both a science and a method of building and maintaining positive relationships with the public. Public relation is the name of this type of relationship. The main purpose of this firm is to establish relationships between the organization’s public and the people or groups involved in order for the organization to reach its goals.
The firms such as Uprise Management also have the responsibility of creating a positive image of a person, or group, that is seeking public attention. It is a method of communicating that aids the person or group in gaining public acceptance and understanding. It focuses on the individual or group’s issues and not the product or service.
Image Source: Google
This relation company uses publicity to build goodwill rather than sell products. Public relations is advertising that a person or group does to demonstrate that they are committed to achieving the best possible for their public. Public relations tools include press releases, press conferences, and speaking engagements.
Your closest encounter with a public relations firm would be the Human Resource department in your company. They are responsible for ensuring that the organization has productive employees and maintaining a good working relationship between employees and the organization.
Communication is key to maintaining the relationship between employee and employer. They are also involved in motivating employees and keeping them in the company by initiating incentives and bonuses from the organization. This helps the organization to have happy employees who know that they work for a great organization that takes care of their employees. Through its employees, the HR department indirectly creates goodwill for the company in the marketplace.